I help car dealerships generate qualified leads through Google Ads, Microsoft Advertising, and Meta—combining paid search with Facebook and Instagram campaigns and WhatsApp conversations where appropriate.
My focus is on generating leads your team can follow up with—from vehicle enquiries and test-drive requests to conversations about financing. I connect campaign strategy, landing pages, and measurement to support that goal.
A search for a vehicle, a local dealership, or financing tells you something about what a potential customer needs. I build SEM strategies around that intent, matching keywords, ad copy, location targeting, and landing pages to your dealership’s priorities.
The aim is to make your advertising relevant to the people you can serve and give them a clear reason to contact you.
A campaign needs a clear path from the ad to a useful conversation. I look at the offer, the page, the form, and the tracking together to identify where potential customers may lose interest.
Alongside paid search, I can support lead generation through Meta campaigns on Facebook and Instagram, with WhatsApp as a conversation channel where appropriate. Each channel has a role within the broader strategy.
Campaign planning, practical implementation, and ongoing optimisation, with lead generation at the centre.
Keyword research, competitor analysis, and campaign organisation around your vehicles, services, market, and lead-generation priorities.
Campaign setup and optimisation across Google Ads, Microsoft Advertising, and Meta. For paid search, this includes keywords, search-term reviews, and bidding. For Meta, it includes audiences, creative testing, and lead-generation journeys on Facebook and Instagram, with WhatsApp as a conversation channel where appropriate.
Clear landing pages that connect the ad’s promise with the next step. GA4 and Google Tag Manager help measure key actions such as enquiries and form submissions, with call tracking where configured.
Reporting on spend, conversions, and cost per lead, alongside lead quality and sales-team feedback where available. Those insights help guide the next round of improvements.
I bring more than 20 years of experience across digital marketing and web development, including nine years with DealerCity Canada / EVOLIO, working with autoExpert.ca and Auto123.com.
From 2010 to 2018, my responsibilities included campaigns across Google, Bing, and Facebook; bidding and keyword management; cost-per-acquisition and cost-per-lead objectives; landing-page testing; client reporting; and team management.
Since 2019, my work at DecisioningIT has included digital marketing, SEM, and SEO strategy, with front-end web development also part of my role since 2021. That combination lets me work on both the campaign and the experience people reach after clicking.
Meta campaigns focused on generating dealership enquiries through Facebook and Instagram, with WhatsApp as a contact option where appropriate. I connect the message, offer, and next step to your lead-generation goals.
Keyword research, content direction, and technical improvements to help people find and understand your dealership online.
Practical website and landing-page improvements that make enquiries easier and support your campaign goals.
Tell me about your dealership, your market, and the leads you want to generate. We can start with what is working, where enquiries fall short, and what your campaigns need next.